Underrated Club has stepped from online to offline (also) with its first-ever physical presence at FLXY, Amanora Mall in Pune. For a brand that’s thrived online with its bold, street-smart aesthetic, this marks a new chapter, one where people can discover and shop the collection in person.
After all, it’s not only about how clothes look on screen but also, the feel of the fabric, the colors, and most importantly the fit. And, what’s better than experiencing it all…for real!
It’s also not about a store of its own just yet, but about being part of a space that shares the same creative pulse. At FLXY, Underrated’s community finally gets the chance to engage with the brand in person and to see the culture come alive.
Video Credit: Underrated Club
Social posts were originally published on LinkedIn’s Underrated Club page.