Building Sustainable Communities Through Responsible Business

At Kings Global, doing the right thing isn’t a policy, it’s how we build our businesses. While the mandate to spend on CSR under the Companies Act kicked in only from FY 2022-23 for XDBS, giving back has always been part of how we operate, not just because we have to, but because we believe it.

I’ve never thought of CSR as a separate thing we ‘do’ at Kings Global. It’s just a part of how we’ve built the company from day one. We live and work in real communities, with real problems, and we can’t ignore that. If our business is growing, but the people around us aren’t doing okay, then something’s off. We don’t have a perfect formula. We just try to stay honest with ourselves, put our money where it matters, and make choices we’re willing to stand by, now and years from now.

Kartik Anand

Founder & Chairman, Kings Global

Our CSR Focus Areas

Key Pillars of Our CSR Strategy

Education

Empowering future generations by enhancing access to quality education and digital literacy.

Community Development

Driving skill development, employment opportunities, and social welfare programs in local communities.

Environment

Committed to environmental responsibility through conservation, waste management, and green practices.

Community Development

Driving skill development, employment opportunities, and social welfare programs in local communities.

Highlighted CSR Projects

Key Projects Driving Social Impact

A closer look at our efforts to create meaningful and measurable change in communities.

Health & Wellness Camps

Conducting medical camps that give our teams easy access to check-ups, consultations, and preventive care.

Digital Learning for Rural Schools

Organizing regular medical check-ups, vaccination drives, and health awareness workshops.

Green Planet
Initiative

Conducting tree plantation drives, plastic waste reduction campaigns, and promoting renewable energy adoption.

Skill Development Workshops

Facilitating vocational training and entrepreneurship
programs to enhance
livelihoods.

Highlighted CSR Projects

Key Projects Driving Social Impact

A closer look at our efforts to create meaningful and measurable change in communities.

Digital Learning for Rural Schools

Organizing regular medical check-ups, vaccination drives, and health awareness workshops.

Health & Wellness Camps

Providing tablets, internet access, and training to bridge the digital divide in underserved areas.

Green Planet Initiative

Conducting tree plantation drives, plastic waste reduction campaigns, and promoting renewable energy adoption.

Skill Development Workshops

Facilitating vocational training and entrepreneurship programs to enhance livelihoods.

Social Impact at a Glance

Key achievements from our CSR initiatives

Our CSR initiatives have positively impacted thousands of lives across education, healthcare, environment, and skill development. Through sustained efforts, we continue to empower communities and drive meaningful change.

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health camps

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Saplings planted

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people trained

Visual Stories of Impact

Capturing the spirit of service and sustainability.

Get Involved in Our CSR Journey

Join us in making a difference. Whether you are an employee, partner, or community member, there are many ways to contribute to our CSR initiatives.

Volunteer with us

Join our efforts on the ground and help make a direct impact in communities.

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Partner for social causes

Work with us to drive meaningful, large-scale social change.

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Support our projects

Contribute to our initiatives and help us reach more lives.

Our CSR Journey So Far

CSR became mandatory for XDBS starting FY 2022-23 after we crossed the financial thresholds defined under the Companies Act. That year marked the formal beginning of our structured CSR efforts, but not our first acts of giving.

Before that, we stepped up when it mattered, not under CSR, but simply because it was the right thing to do.

Structured CSR - The last three years

With CSR spending becoming mandatory for XDBS, we decided to approach it with the same seriousness and sincerity we bring to our work. Our CSR partner, Mudita, helps us ensure every rupee spent is complaint with the Companies Act and genuinely impactful on the ground. They manage implementation, reporting, and helps us stay aligned with the letter and spirit of the law.

Here’s a look at the work we’ve done so far:

We don’t plant trees to tick a sustainability box or for the photo-op.
We do it because we’ve all felt how the air gets worse every year. This is
because our cities are getting hotter, our kids are growing up surrounded
by concrete, and nobody’s going to fix that for us, we have to show up.

Our tree plantation efforts began quietly, a few employees volunteering
time on weekends and sometimes on weekdays during their work hours. A few
hundred saplings planted on pieces of land that barely anyone else cared
about. The survival rate wasn’t perfect. Some trees didn’t make it, but we
kept at it. What matters to us is that we put something in the ground that
wasn’t there before, something that might outlive us and offer shade to
someone else.

These drives are now regular and better supported. We work with local NGOs
who know which species to plant, where they’ll survive, and how to maintain
them. But the heart of it hasn’t changed, we plant because we believe the
future shouldn’t be hotter and harsher than the world we inherited.

Tree Plantation Image

You don’t realize how fragile the life is until someone close to you needs blood and the hospital says they’re short. That’s happened to people on our team, to friends, to families. That’s why our blood donation camps exist, not as a corporate wellness activity, but as a response to something very real.

These camps are quiet. No marketing. No stage. Our employees come in, donate, grab a snack, and leave. It’s simple, just humans helping other humans without needing a reason. We’ve had employees roll up their sleeves year after year without anyone asking. Some have been first-time donors; some have been donating for years. No pressure. Just presence.

And when someone in the city ends up receiving a unit from one of these camps, we’ll probably never know who they are. But that’s the point. That’s what makes it worth doing.

Tree Plantation Image

There is no good way to hear the word ‘cancer’. No one is ready for it, not the person diagnosed, not their family, not the people who care about them. We’ve seen it up close, colleagues, friends, loved ones. We’ve watched the disease gut people financially long before it kills them. That’s where it started.

Before CSR mandates came in, we were already helping where we could, not because it was required, but because someone had to, and we had the means to step in.

When we heard that Vishranti Hospital, a cancer care centre, was struggling to stay open, we didn’t think about frameworks or publicity. We just asked where the money needed to go, and sent it. We routed it through the Live Life Love Life Foundation, but the message was clear: make sure patients don’t lose treatment because the hospital’s running out of funds.

That wasn’t part of a plan. It wasn’t CSR. It was a hospital full of people who couldn’t afford for us to wait for the right paperwork

Tree Plantation Image

Nobody talks enough about what happens at the end. When treatment stops working. When families run out of options. That’s where palliative care comes in, and where we’ve chosen to focus quietly, consistently, without trying to sanitize or glamorize it.

Supporting palliative care means stepping into the most difficult part of someone’s life, and not turning away. Through our collaborations, especially via foundations like Live Life Love Life, we help provide pain management, home care, emotional support, and dignity to patients who are in the final chapters of life.

It’s a heavy work, but it is necessary. It’s not just about the patients, it’s about their families, their caregivers, the emotional load they carry. Our role is to fund, enable, and support people who do this on the ground every day.

We don’t post pictures of this work. There’s nothing glossy about it, but it’s some of the most meaningful support we’ve ever given.

Here’s a look at the work we’ve done so far:

We don’t plant trees to tick a sustainability box or for the photo-op. We do it because we’ve all felt how the air gets worse every year. This is because our cities are getting hotter, our kids are growing up surrounded by concrete, and nobody’s going to fix that for us, we have to show up. Our tree plantation efforts began quietly, a few employees volunteering time on weekends and sometimes on weekdays during their work hours. A few hundred saplings planted on pieces of land that barely anyone else cared about. The survival rate wasn’t perfect. Some trees didn’t make it, but we kept at it. What matters to us is that we put something in the ground that wasn’t there before, something that might outlive us and offer shade to someone else. These drives are now regular and better supported. We work with local NGOs who know which species to plant, where they’ll survive, and how to maintain them. But the heart of it hasn’t changed, we plant because we believe the future shouldn’t be hotter and harsher than the world we inherited.
Tree Plantation Image
You don’t realize how fragile the life is until someone close to you needs blood and the hospital says they’re short. That’s happened to people on our team, to friends, to families. That’s why our blood donation camps exist, not as a corporate wellness activity, but as a response to something very real. These camps are quiet. No marketing. No stage. Our employees come in, donate, grab a snack, and leave. It’s simple, just humans helping other humans without needing a reason. We’ve had employees roll up their sleeves year after year without anyone asking. Some have been first-time donors; some have been donating for years. No pressure. Just presence. And when someone in the city ends up receiving a unit from one of these camps, we’ll probably never know who they are. But that’s the point. That’s what makes it worth doing.
Blood Donation Camps Image
There is no good way to hear the word ‘cancer’. No one is ready for it, not the person diagnosed, not their family, not the people who care about them. We’ve seen it up close, colleagues, friends, loved ones. We’ve watched the disease gut people financially long before it kills them. That’s where it started. Before CSR mandates came in, we were already helping where we could, not because it was required, but because someone had to, and we had the means to step in. When we heard that Vishranti Hospital, a cancer care centre, was struggling to stay open, we didn’t think about frameworks or publicity. We just asked where the money needed to go, and sent it. We routed it through the Live Life Love Life Foundation, but the message was clear: make sure patients don’t lose treatment because the hospital’s running out of funds. That wasn’t part of a plan. It wasn’t CSR. It was a hospital full of people who couldn’t afford for us to wait for the right paperwork
Cancer Care Support Image

Nobody talks enough about what happens at the end. When treatment stops working. When families run out of options. That’s where palliative care comes in, and where we’ve chosen to focus quietly, consistently, without trying to sanitize or glamorize it.

Supporting palliative care means stepping into the most difficult part of someone’s life, and not turning away. Through our collaborations, especially via foundations like Live Life Love Life, we help provide pain management, home care, emotional support, and dignity to patients who are in the final chapters of life.

It’s a heavy work, but it is necessary. It’s not just about the patients, it’s about their families, their caregivers, the emotional load they carry. Our role is to fund, enable, and support people who do this on the ground every day.

We don’t post pictures of this work. There’s nothing glossy about it, but it’s some of the most meaningful support we’ve ever given.

Palliative Care Image
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We work with teams who are building, expanding, figuring things out. Sometimes, you’re entering a new market and then there may be times when you need a fresh perspective. Whatever it is, we plug in where it counts – giving you research that’s useful, direct, and built for action.

No fluff, no filler. Just the kind of insight that helps you move forward, with focus, and on your terms.

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Over the years, we’ve partnered with the founders across sectors like, tech, retail, food, hospitality, media, and automobiles – mostly SMEs, ambitious but often overlooked. Our focus has always been India and the wider global opportunity, but more than that, it’s been about backing people who are building with a purpose.

We go beyond investment. We stay involved right from board advisory support to guiding legal and secretarial compliance, to simply being a sounding board when the stakes are high and the answers aren’t obvious.

At Circle of Crust, we didn’t just want to make another pizza brand, we wanted to make pizza better. We kept the indulgence, skipped the junk, and built our crusts with wholesome multigrain and whole wheat bases. It’s because enjoying great food shouldn’t mean cuing corners on health.

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This is business coverage with heart and perspective.

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